Business Consulting Group (FBCG)

Introduction to Business Consulting Group (FBCG)

Fluctuat Business Consulting Group is composed of senior professionals who offers a proven track record in marketing campaign and sales strategies. They worked on multiple products for B2B or B2C market that are highly visible and references are available upon request.

Our international business team can start from your existing business strategy, review and accommodate it to match a specific geographical or industrial market segment. Or we can provide a complete strategy from ground up.  

Go to Market, Product Marketing and Sales Strategy

Assisting in developing and implementing the right marketing and sales approach to selected international markets is one of our core expertises.

Making certain that Go-To Market strategies laid out in the Business Plan have every chance of early success. Practical advice and active participation in its implementation, reducing the “Time and Cost To Market” cycle to be available first to customers ahead of competitors.

Fluctuat consultants can help define clear business goals and a product roadmap to chart where the product should be headed. How else will you know when you have arrived, if you do not know where you wanted to go? As we said “practical advice!”

External Communications, Analyst & Media Relations

Assisting in establishing a coherent communication strategy with analysts and Media across the world. We have an active network of high-level contacts in many technological sectors across these locales and can facilitate the positioning of your company.

Sales Plan Development, Project Management and Strategic Execution

Advice on sales plans with clear objectives, its implementation and successful execution, determining the sales channel like direct sales force or distributed channels and keeping a watchful eye on the trends, growth patterns, image and the competitive environment in the targeted markets like Europe or North America.

 Product Documentation and Marketing Requirements Documentation (MRD)

No product is complete without a proper set of documentation. We can generate set of documentation for internal use (MRD and PMR) and for external use (user guide, quick start, others).

Contact us for the complete scope of documentation that Fluctuat has already generated for our clients.

Distribution Channels/ Direct Sales Force

Assisting in building a direct sales force or a network of distributors internationally. Certain countries have strong traditions of competent distributors but others require a costly Go-Direct approach. The right choice of the sales channel will have an important impact on your success and balance sheet.

We have built and managed distribution networks and direct sales forces globally with “Start-Ups” and Large Corporations alike. We selected, developed and retained Professionals especially in Sales and Marketing but also in Finance and Administration globally.

Our advices are of a practical nature, it is “hands-on” It could include negotiations of distribution agreements, management of a direct sales force by measuring performance and taking appropriate action to ensure success, even high-level sales calls.

Collateral & Website Development

We can assist your company in establishing and maintaining a coherent online presence for cross markets. By letting Fluctuat handling your collateral and website consistency to reflect your current communication is one more level of peace of mind. We review your website, first as any external visitor and then, as your partner.

Sales Force Training

Selling Internationally is very challenging. Customers in foreign markets often meet with highly skilled Sales Professionals, which are well trained in Large Account Selling. If so required, we will provide an introduction into sales training as it is provided by large American and European Corporations, which looks at territory management, consultative selling, handling objections, group selling, boardroom selling etc. Sales techniques, which are necessary, to compete successfully in the United States or Europe. Some of our members have been sales instructors at IBM, the top sales training in technology.

Trade Show and Events Management

We have coordinated and assisted with Trade Shows and Events for Fortune and Start-up Companies across the world. Every event is different and our focus can be to provide a solution within a limited budget, generate a new look for your booth, analyze the best signage to carry your messages. Our creativity has no limit.